![]() Try to think of elements that could be added to the final sketch in order to 100% reflect your description. Use the words you identified in Step 2 that best describe your brand. Once you’ve picked the best choice, it’s time to polish it and make it the best it could be. Step 4: Do We Have a Winner Yet? Indeed, you need one winner sketch to advance your brand logo process.Use their input to narrow down your options and make sure you have some solid designs that fit the buyer persona. Once your sketches are ready, share them across the organization or ask for honest opinions from friends and family.For the best outcome, do not aim for more than 3 colors in your logo - and choose them wisely in order to help your brand stand out. ![]() Adding color to your sketch could jeopardize the intended effect you see on paper, so you should be cautious of your colors. ![]() This is particularly important since your sketches are most likely conducted in pencil. If your sketch takes too long to complete, it’s probably not your best bet. As much as the logo design relies on creative input, it still has to be simple enough to resonate with your audience and help them remember you. Here are some general rules to have in mind: 3D graphics and animations are the perfect way to add impact to your website or video - and we guarantee theres no easier way to create them than Xara 3D Maker Features. To this end, sketch whatever comes to mind, but try to keep the brand narrative and the brand words in the back of your head. The goal here is not to find the perfect logo from a first try, but rather to exhaust all possible options before you settle on the final sketch. Start from simple sketches and keep going.
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